Data Analytics · El Paso, Texas

We write down the analysis before we look at the data

The questions, the measures, and the tests are agreed with you and recorded before anyone examines a dataset. An analysis designed after the data has been seen will find something, and what it finds cannot be trusted.

An analysis plan being prepared before data collection
6351 S Desert Blvd, El Paso
The problem

An analysis designed after the data will always find something

A dataset arrives. An analyst explores it, notices a pattern, and builds the analysis around what they noticed. The finding is reported with a measure of confidence calculated as though the question had been asked in advance. It was not.

This is not fraud and it rarely feels like a choice. Exploring data and forming hypotheses from it is what analysts are trained to do. The problem is reporting the result as though the hypothesis came first.

Any sufficiently large dataset contains apparent patterns. Cut it enough ways and something will look significant. Without a record of what was planned, there is no way for a reader to know how many ways it was cut.

So the plan is written first. Questions, measures, comparison groups, and how the result will be interpreted, agreed with you and recorded before the data is opened. Anything discovered afterwards is reported separately and labelled as exploratory.

Cut a large dataset enough ways and something will look significant. Without a record of the plan, nobody can tell how many ways it was cut.

Research findings under review on screen
Method

Confirmatory and exploratory kept apart

Findings that answer a pre-recorded question are reported as confirmatory. Everything else is reported as exploratory and described as a hypothesis for future work, not a conclusion.

Both appear in the report. Only one carries the weight of a planned test.

Reporting

Null results are delivered, not buried

Where a pre-recorded question produces no effect, that is the finding and it is reported with the same prominence as a positive one.

A programme that only ever reports positive findings is not measuring anything.

Services

Research and analysis

Research Programme Design

Study design, sampling, and the written analysis plan agreed before any data is collected or examined.

Survey and Field Research

Instrument design and fieldwork across English and Spanish-speaking populations on both sides of the border.

Programme Evaluation

Assessment of whether an intervention worked, including when the honest answer is that it did not.

Statistical Analysis

Analysis executed against the recorded plan, with any departure from it documented and explained.

Data Quality Assessment

An honest account of whether existing records can support the question being asked of them.

Reporting and Briefing

Written findings and in-person briefing for boards and funders, in language they can act on.

In practice

What this costs us

We deliver findings nobody wanted. A pre-recorded question producing a null result is reported as a null result, including where a funder was hoping for something else.

Our reports contain fewer headline findings. Separating confirmatory from exploratory means most of what an analysis turns up is labelled as provisional rather than presented as a conclusion.

Planning takes time before anything is measured. The design phase is real work, it is quoted, and a competing proposal that begins collecting immediately will look faster and cheaper.

Clients
Our evaluation found no effect. They reported it plainly and helped us explain it to the funder rather than looking for a subgroup that worked.
Programme Director · Community health organization
The analysis plan was signed before fieldwork started. When the results arrived, nobody could argue the questions had been chosen to suit them.
Research Lead · Regional foundation
Where we work

West Texas and the border region

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